The 'Plug Deluxe' 


In the video Behind the Screens (2000) Mark Crispin Miller calls the most valuable product placement the 'plug deluxe'. He defines this as that glorious moment when the star not only shares the frame with the product, but actually uses it too.

At First Sight (1999)
With the bandages just removed after an operation to restore his sight, Val Kilmer's character breathlessly identifies the object in his hand not as a Coke, but - rather oddly - as "a can!".
At First Sight (1999)
With the bandages just removed after an operation to restore his sight, Val Kilmer's character breathlessly identifies the object in his hand not as a Coke, but - rather oddly - as "a can!".
Viewed: 3881 times.

The Thomas Crown Affair (1999)
The Thomas Crown Affair (1999)
Viewed: 4537 times.

Man On Fire (2004)
Nothing in the frame is accidental - including the precise positioning (and lighting) of this bottle in Denzel Washington's hand.
Man On Fire (2004)
Nothing in the frame is accidental - including the precise positioning (and lighting) of this bottle in Denzel Washington's hand.
Viewed: 3586 times.

The Thing (1982)
The Thing (1982)
Viewed: 3521 times.

Dark Blue (2002)
Dark Blue (2002)
Viewed: 2996 times.

The Forgotten (2004). Julianne Moore's character with her Apple Powerbook.
The Forgotten (2004). Julianne Moore's character with her Apple Powerbook.
Viewed: 3211 times.

Closer (2004)
Jude Law's character uses his Sony VAIO laptop throughout the entire scene in order to carry on a X-rated Internet chat with another main character (Larry).
Closer (2004)
Jude Law's character uses his Sony VAIO laptop throughout the entire scene in order to carry on a X-rated Internet chat with another main character (Larry).
Viewed: 3972 times.

Dirty Harry 1971
Dirty Harry 1971
Viewed: 16178 times.

Forrest Gump (1994)
Forrest Gump (1994)
Viewed: 18967 times.

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