Call for Papers - SCMS (Vancouver, March 2006)
The Society for Cinema and Media Studies
2006 Conference, March 2-5, 2006, Vancouver, Canada
Panel Proposal: Hollywood and the Hypercommercial Intertext
Chair: Dr. Matt Soar, Department of Communication Studies, Concordia University
This panel proposal frames the contemporary Hollywood movie as both symptom and effect of a vertically integrated, 'hypercommercial' media environment. In this environment, film scripts are increasingly conceived, modified, or manipulated to maximize their amenability to product placement, cross-promotions, tie-ins, merchandising and videogame development. We invite a broad range of critical interventions (including scholarly papers and creative responses) that address these activities, in terms of, for example: script development, narrative, studio ownership, prop-buying, film promotion, and reception.
Proposals (200-300 wds, plus contact info) to Matt Soar (msoar_AT_alcor.concordia.ca) by deadline (August 14, 2005).
Posted by matt at July 12, 2005 08:36 PM
