Behind The Screens
BEHIND THE SCENES: HOLLYWOOD GOES HYPERCOMMERCIAL
Hollywood has always been a commercial system. However, this video present compelling evidence to suggest that we have entered an era of 'hypercommercialism'. Tracking the phenomenal rise in product placements, tie-ins with fast-food chains, and mammoth toy merchandising deals, six interviewees - five leading scholars and a screenwriter- argue that mainstream, big-budget movies have become largely a vehicle for advertising and marketing.
Robert W. McChesney and Janet Wasko discuss the reasons for, and consequences of, and ever-accelerated concentration of media ownership; Mark Crispin Miller, Susan Douglas, Eileen Meehan and Jeremy Pikser suggest that this continues to have profound effects on contemporary cultural life.
Total duration: 37 minutes. ISBN: 1-893521-40-0
Courtesy of the Media Education Foundation
26 Center Street, Northhampton MA 01060 USA
A transcript of Behind the Screens in pdf format is available here.
Download or view Behind the Screens: Hollywood goes Hypercommercial.
Posted by matt at March 4, 2005 03:07 PM
