More News
David Lynch on product pplacement (April 3, 2007)
The Oscars 2007 (Feb 23, 2007)
It Couldn't Happen Here Advocacy video on the proposed relaxation of rules on product placement in Europe. Produced by a consortium of European consumers' associations and the WGA (Feb 07)
Ad Nauseam A round-up of stats and info on placement and ad creep (Mother Jones Jan/Feb 07)
Product Placement as Realism (May 25, 2006)
Product Placement and the Oscars (Mar. 9, 2006)
Movies as Instruction Manuals (Aug. 16, 2005)
Hollywood box office slump (July 25, 2005)
Saleable Scripts (July 6, 2005)
The Main Experience (June 23, 2005)
Genres, periods, and Willie Wonka. (June 10, 2005)
I'm There Too An Interview with product placement expert Jennifer Bydwell. By Matt Soar (May 07)
David Lynch on product placement (Apr 07)
It Couldn't Happen Here Advocacy video on the proposed relaxation of rules on product placement in Europe. Produced by a consortium of European consumers' associations and the WGA (Feb 07)
Ad Nauseam A round-up of stats and info on placement and ad creep (Mother Jones Jan/Feb 07)
I'm There Too An Interview with product placement expert Jennifer Bydwell. By Matt Soar (May 07)
Value-Added Cinema. A video by Steve Seid and Peter Conheim. [excerpt]
Hollywood: The Ad. Article by Mark Crispin Miller. [complete]
Behind The Screens: Hollywood Goes Hypercommercial. A video by MEF. [complete]
Kembrew McLeod on 'Product Placement and the "Real World"' [book excerpt]
Janet Wasko on 'Expanding the Industry' [book excerpt]
The Brand Hype team is based in the Department of Communication Studies, Concordia University, Montreal, and is led by Dr. Matt Soar. All team members are Concordia grad students. Current: Lesley Husbands; Stuart Thiel. Past: Danielle Devereaux; Fernando Aloise. Brand Hype is funded in part by a Research/Creation in the Fine Arts grant from the Social Sciences and Humanities Research Council of Canada.
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