Welcome to Brand Hype (www.brandhype.org), a new web resource designed to foster informed debate about product placement in the movies. You'll find placement examples in the Gallery, lots of articles listed in the Bibliography, a discussion forum, and a critical video all about product placement called Behind the Screens. The key feature of the site is Movie Mapper [more...].
US 2000 (video, 37 mins) - shown here in five sections (click to play)
Watch this critical classroom video on product placement, cross-promotions, tie-ins, and merchandising in the movies, featuring contributions from Susan Douglas, Robert W. McChesney, Mark Crispin Miller, and Janet Wasko [more...].