Movie Mapper: The Brand Hype Database (v1.1.9.0)


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Welcome to Brand Hype (www.brandhype.org), a new web resource designed to foster informed debate about product placement in the movies. You'll find placement examples in the Gallery, lots of articles listed in the Bibliography, a discussion forum, and a critical video all about product placement called Behind the Screens. The key feature of the site is Movie Mapper [more...].


Behind The Screens: Hollywood goes Hypercommercial

US 2000 (video, 37 mins) - shown here in five sections (click to play)








Watch this critical classroom video on product placement, cross-promotions, tie-ins, and merchandising in the movies, featuring contributions from Susan Douglas, Robert W. McChesney, Mark Crispin Miller, and Janet Wasko [more...].


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Eastern Promises
The Bourne Ultimatum
Superbad

I'm There Too An Interview with product placement expert Jennifer Bydwell. By Matt Soar (May 07)
David Lynch on product placement (Apr 07)
The Oscars 2007
It Couldn't Happen Here Advocacy video on the proposed relaxation of rules on product placement in Europe. Produced by a consortium of European consumers' associations and the WGA (Feb 07)
Ad Nauseam A round-up of stats and info on placement and ad creep (Mother Jones Jan/Feb 07)
More news...

I'm There Too An Interview with product placement expert Jennifer Bydwell. By Matt Soar (May 07)
Value-Added Cinema. A video by Steve Seid and Peter Conheim. [excerpt]
Hollywood: The Ad. Article by Mark Crispin Miller. [complete]
Behind The Screens: Hollywood Goes Hypercommercial. A video by MEF. [complete]
Kembrew McLeod on 'Product Placement and the "Real World"' [book excerpt]
Janet Wasko on 'Expanding the Industry' [book excerpt]
Bibliography
Filmography

The Brand Hype team is based in the Department of Communication Studies, Concordia University, Montreal, and is led by Dr. Matt Soar. All team members are Concordia grad students. Current: Lesley Husbands; Stuart Thiel. Past: Danielle Devereaux; Fernando Aloise. Brand Hype is funded in part by a Research/Creation in the Fine Arts grant from the Social Sciences and Humanities Research Council of Canada.


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